Americans and their gadgets
nybg:
Botanical Gardens - Bronx , NY
Spring is just about here! :)
It’s true, and it’s gorgeous! ~AR
Print vs. e-books showdown
In our recent report on the rise of e-reading, we asked people who read both print books and e-books in the past year which format they thought was better for a variety of situations. You tell us — If you’re a “dual-format reader,” when does print win out over e-books (and vice versa?) How have e-books changed your reading habits (if at all)?
- Questioning allows innovators to challenge the status quo and consider new possibilities;
- Observing helps innovators detect small details — in the activities of customers, suppliers and other companies — that suggest new ways of doing things;
- Networking permits innovators to gain radically different perspectives from individuals with diverse backgrounds;
- Experimenting prompts innovators to relentlessly try out new experiences, take things apart and test new ideas;
- Associational thinking — drawing connections among questions, problems or ideas from unrelated fields — is triggered by questioning, observing, networking and experimenting and is the catalyst for creative ideas.
Why people like to read:
- 26% of those who had read a book in the past 12 months said that what they enjoyed most was learning, gaining knowledge, and discovering information.
- 15% cited the pleasures of escaping reality, becoming immersed in another world, and the enjoyment they got from using their imaginations.
- 12% said they liked the entertainment value of reading, the drama of good stories, the suspense of watching a good plot unfold.
- 12% said they enjoyed relaxing while reading and having quiet time.
- 6% liked the variety of topics they could access via reading and how they could find books that particularly interested them.
- 4% said they enjoy finding spiritual enrichment through reading and expanding their worldview.
- 3% said they like being mentally challenged by books.
- 2% cited the physical properties of books – their feel and smell – as a primary pleasure.
