"The filter bubble phenomenon, I think that noun is applied to the idea that a search engine can get to know you and so it can get to know the source of things it thinks you’re interested in. You will end up in a bubble because you will reward the search engine — you will go to the search engine — it feeds you things which you’re excited about and happy about and it won’t feed you things which get you thinking… . As a result, you end up being dedicated to your tribe. You will never understand as a Yankee why the Red Sox were so ‘cachuffed’ to beat you a couple of years ago. As an Israeli you will never understand why you’re upsetting the Palestinian people. So, there’s danger in the filter bubble… Once you’re bracketed as somebody who buys pretty expensive stuff, the web won’t show you the cheap stuff and so you wont believe that the cheap stuff exists. You’ll have a twisted view of the world."
"With television, people can limit their exposure to dissenting opinions simply by flipping the channel, to, say, Fox from MSNBC. And, of course, viewers are aware they’re actively choosing shows. The concern with personalization algorithms is that many consumers don’t understand, or may not even be aware of, the filtering methodology."
The Trouble With the Echo Chamber Online
(Source: The New York Times)